What is copywriting? How crucial Tagline and Slogan are???

 Copywriting is an art of rearranging the words to make things sell better. Copywriting is about persuading the target audience in such a way that they get an instant urge of buying your product. It should be done in such a way that the reader starts feeling the need of knowing more about your product and tends to make a purchase.

Sell of a product depends upon many different factors:  first of all type of product, its quality, benefits that it possesses, targeted customers, local marketing, digital marketing. But copywriting is the glue that glues all these components together. If it is done in a great way, an initial sale boost can be kicked that surely can be sustained by working more on other components to keep it as a permanent advantage.

What Copywriting does?

Copywriting includes product advertisements, E-mail newsletters, slogans, taglines, social media ads, and blog posts. Copywriting of a product should convey a straight, targeted, concise, and focused message to the readers. It should trigger the requirement of further action by using attention grabbing call to action words and phrases like Buy Now, 50% OFF, Message Us to Know More, Click here to get Details.

Brands use taglines and slogans to advertise their products and to make people memorize their brand names.

Now here arises the question of what actually tagline and slogan are?

   So here is the answer:

Tagline: It is the identity of a brand that is used along with its name and becomes a permanent stamp.

It is promoted widely in all ads of a brand to make it a word of mouth.

Various famous brands have taglines that we all are chanting for ages, just like:

Apple: "Think Different"

Audi: "Advancement Through Technology"

BMW: "Designed for Driving Pleasure"

McDonald's: "I'm Lovin' It"

The New York Times: "All the News That's Fit to Print"

Tesco: "Every Little Helps"

A tagline should be short, easy to pronounce, remember, and recall so that it can make an impact. It should be accompanied by a whole representation of an idea behind the product but in as simple words as possible.

Slogan:

 A slogan is an audible form of a tagline, it is usually used as a song in ads of a brand both in electronic and digital media.

A tagline usually remains permanent is a brand life but slogans can vary depending upon the campaign's nature and the message it is portraying. Slogans are also required to be written short and catchy.

Both tagline and slogan are representative of a product's idea, the purpose it is serving, benefits, target audience, and the final impact it wants to make on its users.

In past, print and radio ads were run by the brands to create awareness amongst the masses but now in today's modern, incredibly changing and progressing digital environment, it is becoming more and more crucial to back the tagline and slogan with highly well-designed graphics including logos, and ads in order to shine and rise above the competition. Now, there are hundred thousand of brands and their taglines and slogans so it is more important for copywriters to do in-depth product research, analysis of targeted audience needs, product benefits, and the void product is going to fill in it customer or consumers life before penning down a tagline or slogan.